Vitafoods Europe has been bringing the global nutraceutical community together every year to connect and do business, since 1997. It offers the perfect platform for businesses to thrive and forge long term collaborations, enrich their understanding and initiate critical conversations around the most pressing issues concerning the health and nutrition industry. In 2025, it was held in Barcelona and Hangzhou Muhua as the regular exbitor shared our stonge products in the fair.

Rhodiola rosea extract, as a widely used health food and pharmaceutical raw material, has many benefits for human health. However, most of the previous Rhodiola rosea extracts were water-insoluble, which limited their use in some fields, especially beverage cosmetics. Our company has many years of experience in the development and production of rhodiola rosea extracts. After a series of research and development, we have recently launched water-soluble rhodiola rosea extracts. This means we can now incorporate Rhodiola rosea extract into beverages and other products. The real innovation of this new water-soluble rhodiola is that it allows extracts containing rosavin and salidroside from the actual plant root to be easily formulated into an otherwise challenging beverage category. This will make product development faster and more cost-effective.